OK, so now that we understand how diverse groups of users think, now that we’ve tested our guidelines in focus groups and expert workshops, how do we translate this new wealth of knowledge into improved decision-making?
“The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.”
– Marcel Proust
The final outputs of the project are the decision support guidelines, or insights, and the MIND-SETS Knowledge Centre (MSKC). To create these insights, the outcomes of the expert validation of the MIND-SETS concept and approach were developed into a draft set of guidelines. Then these draft guidelines were fine-tuned with a think tank of practising mobility stakeholders (decision-makers, operators, developers and mobility system suppliers) to create the insights aimed at the target groups. They provide an easy-to-understand logic that stakeholders can use to make mobility decisions, as well as guidance on data and intelligence to support decision-making. They also help stakeholders understand the relative importance of different drivers and barriers that influence users’ mobility choices and the needs of different social groups, particularly those who are underserved by current mobility options.
These insights have been embedded within the MSKC, a comprehensive web portal where all project knowledge will be gathered to support mobility decision makers and product and service providers in the future.
But this is not the only support available for transport decision makers. The MSKC also features editorials written by experts in key areas related to mobility, such as shared mobility and automation. In addition, it offers an interactive radar chart where users can input information regarding their planned products or services, and gain valuable knowledge regarding user acceptance.
For more details regarding the MSKC:
Photo: Hernán Piñera